It's the 28th. Every account manager is exporting: GA4 into a sheet, Meta Ads Manager into screenshots, Google Ads into a pivot table nobody fully trusts. Then the deck. Paste charts into last month's template, rewrite the commentary, and quietly hope the client only asks about the numbers that went up.
New work lands as a forwarded thread and a 40-minute call recording. Somebody retypes it into the brief template, guesses at the audience and the mandatories, and creative asks the same three questions again on Monday. Meanwhile the shared drive is holding a file called final_v3_FINAL_approved and a client asking which version is actually live.
None of this ends up in a case study. All of it is done by people you bill out for thinking, not for screenshotting dashboards at 9pm.